Michael Roberts

Certifications & Accreditations:  SPC5, ICP-ATF, ICP-TAL, A+, Network+, Security+, MCP, Atlassian Sales, Atlassian Technical Sales, GitLab Core Sales
Location:  Clayton, North Carolina
Phone:  (910) 273-8385
Email:  mroberts@mroberts.us


IT industry professional with more than 25 years of experience in bringing technology and software to the marketplace.  Atlassian, GitLab, Cisco, ComTIA, Microsoft, SAFe and ICAgile certified with extensive scope of responsibility, Michael has a proven track record of delivering optimal results in high-growth environment and using data and technology to achieve goals.  I enjoy speaking at events to showcase capabilities, working with clients to develop a solution to a business problem, and working with my coworkers to foster a true team environment that enables business.

Work Experience

SPK and Associates, LLC

Scotts Valley, CA

9/2021 – Present


vice president, sales and marketing

  • Responsible for developing all marketing strategy, including website revamp, content marketing strategy, paid advertising campaigns and ROI management.
  • Managed all incoming sales leads and increased sales pipeline by 2.5x in 1 year.
  • Developed automation for developing statements of work for clients in order to streamline sales operations.

Cprime, Inc.

San Mateo, CA

9/2019 – 9/2021


director of customer engagement

  • Worked as one of the primary leads in integrating ASPE into Cprime after the acquisition.
  • Managed 2 different sales teams and 2 sales support contributors to achieve revenue goals post acquisition and during the COVID-19 pandemic.
  • Developed data-driven sales processes and techniques including the implementation and use of Yesware, Gong, and other sales technologies within the sales team.

ASPE Training, Inc.

Cary, NC

2/2017 – 9/2019


director of customer engagement

  • Responsible for top line revenue for products and services, including a specific gross margin per product. Team exceeded sales goals for team by over $1M in second year with the company, and increased gross margin by 3x.
  • Organized and managed a direct sales team of up to 10 individuals in 3 distinct job roles: Regional Training Advisors, National Account Managers, and Enterprise Program Management.  Reduced turnover and created culture of teamwork.
  • Advised executive team members on product and service packages, marketing efforts, and conferences/events to maximize return on investments.
  • Traveled extensively as a subject matter expert to conferences to show the company’s experience in the Agile, DevOps, Data Analysis, Project Management and Business Analysis training and consulting areas.
  • ASPE was acquired by Cprime in September 2019.

Advanced Internet Technologies

Fayetteville, NC


2/1998 – 2/2017


  • Started with the company in it’s infancy as a Tier 1 Technical Support rep and worked to managerial position within 1 year. Over the course of approx. 9 years became Customer Service Manager, Sales Manager, COO for a subsidiary (DigiVerge), VP of Operations, CIO and then COO for the remaining 10.
  • Responsible for all technical and operational assets including sales, marketing, customer service and call center responsibilities, technical support, systems administration, network and systems engineering and application development.
  • Technical organization serviced over 10,000 customers on a 24×7 basis for various technologies ranging from web servers and database servers to internet access and connectivity.
    Developed partnerships with technology companies that provided services to AIT customers.

Technology Experience

Agile practices (10+ years), VMware ESX/vSphere (10+ years), LAMP stack (10+ years), Citrix XenServer (6 years), VPN (10+ years), Cisco IOS (10+ years), LAN/WAN (10+ years), Cisco Call Manager (10+ years), Red Hat and CentOS Linux distributions (10+ years), Windows Server (10+ years), TCP/IP (10+ years), DNS (10+  years), General Networking (10+ years), Agile development methodology (10+ years), WordPress (10+ years), SMTP server troubleshooting (10+ years), NFS/NAS (10+ years), Perl (10+ years), PHP (10+ years), CSS (9 years), HTML (10+ years), CSS3/HTML5 (4 years), MySQL (10+ years), MS SQL (10+ years), PCI Compliance (10+ years), HIPAA Compliance (5 years), Microsoft Office (10+ years), Key Account Management (10+ years), KPI creation (10+ years), License management (10+ years), Contract negotiations (15 years), Internet marketing (10+ years), IoT (5 years), social media marketing (10+ years), Salesforce (4 years), SugarCRM (8 years), Marketo (4 years), API Integrations (9 years), Scaled Agile Framework (4 years), Yesware (2 years), Gong (2 years), Livechat.com (1 year), Drift (2 years), Jira (3 years), Confluence (3 years), Asana (2 years), GitLab (1 year)

Education & Certifications

Methodist College

Now known as Methodist University

Bachelor of Science in Business Administration


Scaled Agile Framework

Certified SAFe® 5 program Consultant (SPC)



Agile Talent (ICP-TAL)

Agile Team Facilitation (ICP-ATF)



Microsoft Certified Professional (MCP)

MCPID 3628074



A+, Network+, Security+

CompTIA ID COMP001005749395


Public Speaking

PMI New York City Chapter Professional Development Day 2022

Title: 5 Use Cases for PM Tools You May Not Be Using

IIBA New Zealand Chapter Meeting July 2022

Title: 5 Use Cases for PM Tools You May Not Be Using

IIBA Minneapolis/St. Paul July 2022 Luncheon

Title:  Future Proof Your BA Career

IIBA Minneapolis-St. Paul Professional Development Day – Apr 2021

Title: Where do Business Analysts fit into the Scaled Agile Framework

IIBA Minneapolis-St. Paul Professional Development Day – Apr 2021

Title: How to Future Proof Your BA Career with AI and ML Skills

Projectbites.com – Apr 2021

Title: To Agile or Not to Agile

PMI Savannah Chapter – Feb 2021

Title: The Impact of DevOps on the Project Manager

PMI South Carolina Midlands Chapter – Feb 2021

AI/ML: How to Future-Proof Your PM Career with AI/ML skills

IIBA Houston – Jan 2021

Title: Learn to Build Digital Products using Agile

PMI Willamette Valley Chapter PMC 2020 – Sep 2020 – Oct 2020

Title: The Impact of DevOps on the Project Manager

Agile COP of the NC PMI – Sep 2020

Title: Impact of DevOps on the Project Manager

BADD in the Desert 2020 – Sep 2020

Title: AI/ML: How to Future Proof Your BA Career

KC Mid-America PMI PDD 2020 – Sep 2020

Title: The Impact of DevOps on the Project Manager

PMI Florida Suncoast Chapter – Sep 2020

Title: The Impact of DevOps on the Project Manager

PMI Willamette Valley Chapter – Sep 2020

Title: Taming the HiPPO with a Data Driven Culture

IIBA Houston – Aug 2020

Title: Where does the BA fit into SAFe? 

KC Mid-America PMI – Aug 2020

Title: AI and ML – How to Future Proof Your PM Career

Magic City BADD 2020 (IIBA Birmingham) – Aug 2020

Title: AI/ML – Future Proof Your BA Career

IIBA Northwest Arkansas – Jul 2020

Title:  Agile Certification Trends:  What’s best for you?

Cedar Rapids BADD (IIBA Eastern Iowa) – Nov 2019

Title: The Impact of DevOps on the Business Analyst

KC Mid-America PMI Chapter Professional Development Day – Oct 2019

Title: Mission to Mars: An Agile Adventure

Wisconsin Business Analyst Development Day (WIBADD) – May 2019

Title: Mission to Mars: An Agile Adventure

IIBA Minneapolis/St. Paul Professional Development Day – April 2019

Title: Mission to Mars: An Agile Adventure

Southwestern Ohio Business Analyst Conference (SOBARC) – April 2019

Title: The Impact of DevOps on the Business Analyst

PMI Mid-Nebraska Chapter Professional Development Day – Nov 2018

Title: Mission to Mars: An Agile Adventure

IIBA Birmingham Chapter – Sep 2018

Title: Benefits of SAFe to the agile (or non-agile) enterprise

IIBA St. Louis Professional Development Day – Sep 2018

Title: Mission to Mars: An Agile Adventure

NCPMI Public Sector CoP – Apr 2018

Title: Agile in the Public Sector: Overcoming the Challenges

NCPMI Program Management Office CoP – Oct 2017

Title: Mapping Project Management to DevOps-style work flows

Along with approximately 35 direct client webinars, lunch and learns, etc.

Get In Touch

Let’s Chat!

(910) 273-8385